Fast looks under rocks for revenue opportunities (Ezmo, British football gambling, questionable JVs, etc) – so this isn’t really all that ludicrous by comparison.
Netflix is currently offering a $1 million dollar prize to whomever can increase the effectiveness of the current movie recommendation engine by 10%.
In the Intra-Quarter presentation, there is a nice slide showing how Fast can enable movie recommendations.
Is this really the revenue growth strategy? If not, perhaps it should be.